Saturday, December 3, 2016

Happy Holidays! Attention is here!

Hello Fans and Readers of Attention Magazine!

After a very challenging month, Attention is here for December 2016. Our cover, photographed by Lead Photographer Brea Brianna, features our Beauty, Katina Cazalet. Also featured is LUMIPro creator Stefan Buscaylet. LUMIPro has big news this month with the release of their latest update.

Inside, you'll find articles about Fruit Islands, Kaelyn Alecto, Will Burns, a review of the Debauche dance troupe, features on Entice fashion and enVogue hair and more!

As always, with Attention, if it's in SL and it's not a violation of TOS, we want to cover it. We hope you enjoy our labor of love.

Athena, Jon, Bru & the Staff of Attention

Friday, November 4, 2016

Attention for November 2016!

Hi everyone!

And just like that, we are back.

Welcome to Attention for November '16, featuring our Beauty of the Month, Rachel Swallows' Ghost. Attention gets edgier this month with our BDSM issue.

Without further ado, here it is!

Saturday, October 22, 2016

Attention's November Cover!

Hi Attention Readers,

The gerbils and hamsters are working overtime to churn out the November issue of Attention. Here's a sneak peak at our cover featuring Rachel Swallow's Falcon.



Friday, October 14, 2016

Creating a title page

Hi everyone,

As promised in my previous post, I'm going to share how to make a title page in Attention Magazine.

  • This is not going in the magazine. It's a sample and done tongue-in-cheek. 
  • Having said that, this is kinda/sorta how I make a page, with several steps left out. 
  • I launch Photoshop and create a blank page. Out of habit, I always start with a blank, white sheet of paper. 

  • I drop in the picture I've selected for my title page. I'm using one of my own because I can. 

  • I stretch the picture to fit the page. All double pages of Attention Magazine are at 6:4. If a photographer gives me something that isn't at 6:4, I either have to stretch/crop it or use a background, generally black. 

  • Add a title. I've used two different fonts: Blacksword and Times New Roman Bold Italics. We've been using Times New Roman fonts since the beginning. It's a nice serif font, simple and easy to read. Friends don't let friends read crappy fonts. 

  • I've drop-shadowed the font by placing a duplicate layer on top of the other and then off-centering it slightly. This technique tends to work a lot better than using the PS technique that is built in. In highly technical terms, we call this "less fuzzy." 

  • Add a rectangle at the bottom of the page. I've been doing this since Attention started, I like putting the credits down there. I find it less distracting than leaving them on the image itself. 

  1. I change the opacity of the rectangle and add text. This allows the picture behind the rectangle to show through and make it look all fancy and interesting. At least that is my goal. The text itself is simple Times New Roman. Nothing else is done to it. 

  • I add a guideline to prepare the image for cropping. Every single page of Attention is saved 3 ways. I save a PSD version, so I can easily go back in and edit things or move them around. I save a PNG version, for easy uploading and viewing by Jon and Bru. Then I cut the PNG version into two pages right down the middle, as IntelliBook will only accept one page at a time. 

If you stop to think about it, the October issue of Attention was WAY TOO LONG at 460 pages. To upload all those pages, plus the title, spine and back cover (bet you didn't know there's something on the back ... you have to flip it over to view it!) it costs $4,630 Lindens. That's nearly $20 US. If mistakes are found, then I have to re-upload the corrected pages, which adds to the cost. I also pay $9.95 US each month for my Photoshop subscription, so I have to make quite a bit in advertising dollars just to break even.

Why am I mentioning this? Never, ever go into the magazine business thinking you are going to make money. I make more money in an hour at my RL job than I take in each month in advertising dollars. Attention is a labor of love. I do it because it's fun. 

That, and I love Attention/attention!

See you the first Friday of November ... 


Thursday, October 13, 2016

A Work in Progress

Hi everyone!

I thought I would write a behind-the-scenes post about the creation of Attention.

Right now, the staff and I are hard at work creating the November issue. Over a period of the last few months, we've settled on a routine that works for us.

During the month of September, while the October issue was being created, we were already collecting interviews and photographers for the November issue. Every time a staff person would come to me with a pitch for a story, I would create a folder for it on my hard drive. Once the October issue was put to bed, I sent a notecard with a list of everything that had been greenlighted, as well as those holes that needed filling.

By the tenth of October, the full outline of the November issue was set. As I type, content is being created and sent to me. (The cover is finished and it's gorgeous!) I have received text and pictures and have been turning them into articles. Models are being hired, outfits sent out, etc. Some of the staff prefer to interview their subjects directly. Others prefer the use of notecards. I tend to send notecards, although depending on the subject, I may ask follow-up questions or do a hybrid of both.

So, how do we get people to agree to be interviewed? Sometimes, it's a matter of happenstance. This month I met someone out on the grid and we got to chatting. It turned out they were a really interesting creator/builder, so I decided to ask them to do a story and they agreed!

Other times, it's a matter of knowing the right person and using them as a intermediary to get the story. We get referrals from people we have worked with in the past.

Then finally, there is good old fashioned work. Sending out lots of requests, getting some "nos" but also getting a "yes" from some really exciting people. Examples would be the UC and Dirty Princess features from last month. Others would be Skip Staheli and Stefan Buscaylet from July or Analyse Dean of Bandit and Belle Roussel of Chop Zuey for our very first issue.

For me, the truly rewarding part is getting to know people. An example that leaps to mind is Rachel Swallows. She's a great person to bounce ideas off of, as she has also run a well-known magazine. Before she did a shoot for us a couple of months ago, I hardly knew her at all. Marika Blaisdale would fit in that category as well. Ditto Katina Cazalet. Katina really set the tone of cooperation and friendliness between magazine owners and I really enjoy it.

For my next article, I'll try to write about the process of creating an article, what all is involved. Until then, enjoy this gorgeous fall, try to ignore the US elections (we're all crazy) and have fun in your SL.


A shot of the Bandit paddle boat from the first issue of Attention in May 2016. Analyse Dean was one of the first builders to take a chance on the unknown Attention. Photo by Jon Demen. 

Thursday, September 22, 2016

Attention for October ... coming soon!

Hi everyone! The staff and I are knee deep in work getting our October issue ready for you. Without further ado, here's a sneak peek at our covergirl, Zoey Winsmore. The cover was shot by our lead photographer, Brea Brianna.
Be sure to mark the date of October 7, 2016, when we go to press! Athena

Friday, September 2, 2016

Do you remember the 21st night of September?
Love was changing the minds of pretenders?
Chasing the clouds away ...

In the immortal words of Earth, Wind & Fire, it's September! Attention is back with another issue loaded with great content, photography and the stories you want to read.

I have some staffing changes to announce:

Former Co-Owner Rache Avro is no longer with Attention. She has moved on to a new project with Slut Magazine. We wish her the best of luck with her new venture.

Our new Co-Owner is our own Brunella Voelisa. She brings to the table a shared vision of Attention. Brunella's focus is on finding people who truly give back to SL in their own special way. You'll see the difference right away in her article on John Brianna. While it's my job to put every picture, text and punctuation in Attention, it's her job to find my mistakes. She reviews every article and Attention is stronger for her tender loving care.

 The Lead Photographer spot has been take up by Brea Brianna. Brea's energy is easily seen in her stunning photographs of our Beauty, Ali Lancrae. She also photographed Nicasio Ansar and Katina Cazalet for the story of the Mirage Gallery. Brea's response to anything is "How can I help?" A diligent shopper, Brea is always the first person I turn to when I need to find a particular item. It turns out I'm not the only one, so Brea has started a new column called "Brea's Buys." Be sure to contact Attention if there is something you would like her to find.

Barracuz started his position as our posemaker this month. He designed several of the poses used in the Centerfold shoot. Along with his girls, Ella and Chassy, he is also responsible for a lot of the sets used in the Centerfold shoot as well. Check inside the magazine for his introduction.

Starting in the October issue, we will have a new staff member. I'll be announcing it shortly. I'm still pinching myself! Without further ado ... here's Attention:

Friday, August 5, 2016

It's the first Friday of the Month ... do we have your Attention?

Attention Magazine goes live on the web! We are excited to be able to provide our content on our blog. You'll now be able to read Attention on just about any internet device. You will no longer need to be in-world.

We would appreciate your feedback as we take our magazine in this new and exciting direction.

Sunday, July 31, 2016

Hello Readers!

On behalf of the staff of Attention, I'm pleased to give a sneak peak of the August issue, featuring our lovely Beauty of the Month, Laura Demonista as photographed by our Lead Photographer, Rachel Avro. 

This month's issue is fully in black and white. Our entire staff is back. In addition, we've added Miss LUMIPro, Samantha Ansar-Buscaylet. 

As exciting as it is to bring you this magazine, I have to say the best part for me is that everyone who has signed on has stayed with us. I couldn't be more grateful to the amazing people on staff for Attention, as well as our guest photographers. 

I hope you can all make it to Club Yana's this Friday at 1PM SLT for the release party. 


Saturday, July 30, 2016

Greetings Attention Readers,

We are less than a week away from the release of the August 2016 issue of Attention. As usual, it's been a labor of love. We got a tad experimental with this issue, trying something different based on our Cover Model. You never know when inspiration will strike.

Attention has lots of creative ideas going forward. Our friendships with Skip Shaheli, the LUMIPro folks, Belle Roussel of Chop Zuey and Analyse Dean of Bandit Boats continue. Club Yana is the same club where we will celebrate the release on Aug 5, 2016. Samantha Ansar-Buscaylet has been added to our staff for the month of August and we'll have another addition starting in September.

What makes me the most proud is that the creative people who started with me back in April are still here. This tells me that we are on the right track and more importantly, the people working on this adventure are creatively inspired.

I'm going to try to use this blog to feature some things that aren't necessarily going to make it into the magazine, but deserve some recognition. I'll leave you with this picture from the "Rains of Castamere," the latest Sim by Attention favorite, Arol Lightfoot.

Many thanks,


Wednesday, June 29, 2016

A Gentle Tease

Hi Attention readers,

Our work for the month is just about finished. The magazine is now fully in-world and it's going to be our largest yet. When you get your hands on a copy, make yourself a sandwich. You'll need it!

We've held off on teasing the cover until the last minute, because we have some pretty exciting names listed on it. Call me superstitious, but I didn't want to jink it! We're very, very proud of this issue and are really grateful for everyone who agreed to be in it. 

Without further ado, here is the cover. Our theme this month is "Boys of Summer." Our cover is featuring our Beauty of the Month, Larry Vinaver. 

Thank you for reading!  


Sunday, June 26, 2016

We are very busy at Attention right now. And by "we" I mean "me." All of the articles have been turned in and it's now up to me to get the magazine ready for print. 

What's left? Well, we have to have some advertising to pay for the upload costs. At $10L a page, it doesn't take long to add up. Last month we had 286 pages. That means $2,860L were our base costs. While I never want to overdo the ads, it's nice not to have to pay out of pocket. And if we can help some of the people we cover, so much the better!

I also have to place the magazine in order. Sometimes, the people we cover negotiate a certain position. Sometimes, we have an order in mind. Last month, our Bikini spectacular led the field. Jon, Rache and I try to do this together, so that the finished product correlates with our individual visions and becomes a cohesive whole. 

Once the magazine is in order and numbered, then it's time to upload and put it into the magazine. We use IntelliBook's Magazine Factory. It's just the best and allows us to provide our readers with up to the minute content, links to the Marketplace, LMs in-world. It's an amazing product and was donated to us last month by an anonymous donor. 

Then we have that wonderful moment when the magazine is finished and in our inventories. After that, it is sheer torture not to show you all what we have worked on for the last month. 

Our release date this month will be July 1, 2016. We will celebrate at a party, held at Club Yana's at 1PM SLT. We hope to see you there!

Until then, I have a pic for you. It's a hint of sorts to one of the features we are doing in this month's issue. We'll tease the cover later this week.

Take care!


Sunday, June 5, 2016

Dear Readers,

Attention's June edition, our second, has been released. You can find it here.

In addition to featuring our gorgeous Brea Brianna, we have articles on the following:

  • Nerenzo furniture. 
  • The Mesh Shop
  • AXL Pro
  • Harry's Outdoor & Living
  • Whim's "Allorando's Last Dance," her take on the mermaid legend.
  • Interviews of Graham Collinson and Alexandria Topaz
  • A pictorial by Graham Collinson.
  • Sim features by Isle Biedermann & Athena. 
  • Busty Bee's adorable comic birthday. 
The star of the show, however, is the amazing Swimsuit fashion spread by our Partee Mytili. She spent an amazing amount of time and energy coordinating 26 models and some of the best swimsuits on the grid. We built our entire issue around her work and she does not disappoint. 

The coordination of all of this falls to me and sometimes things happen that I cannot begin to explain. My dear friend, Envy Watts Trevellion, graciously agreed to pose for us. During the upload process, her picture wasn't included. As the publisher of Attention, I take full responsibility for the omission. Obviously, we would have loved to include it. 

Best wishes, 


Sunday, May 29, 2016

Welcome to Attention!

We are a magazine created wholly in SecondLife™. We are owned by Athena (athenaisc), Jon Demen and Rachel Avro (rachelchristine avro). We released our first issue in May and have been completely overwhelmed by the positive response we've received. 

We have created this blog in support of the magazine and our staff. They are as follows:

Isle Biedermann
Partee Mytili
Jamie Wolf
Brea Brianna
BeeQueen Smythe
Brunella Voelisa
Graham Collinson

Our June issue is scheduled to be released on June 3, 2016 (or 3 June 2016 for the European types.) You can find our magazine at a number of kiosks located all over the grid. We also have a presence in the SecondLife Marketplace.

We hope you will join us on this journey. We put a lot of work into this magazine, but I think we'll all agree it's a labor of love. 

Thank you. 

Athena, Jon, Rachel & the staff of Attention

We're moving!

Hi everyone, Attention Magazine has a new website. We'll continue to upload this blog during the transition period. To find us, clic...